Business Networking Basics

 

Effective business networking is the linking together of individuals who, through trust and relationship building, become salespersons for one another.

The key to business networking is the establishment of a mutually beneficial relationship, and that's a rare event at the standard shake-hands-and-exchange-your-business-card events that are touted as business networking "opportunities".

Consistent follow-up is the key to successful marketing. Repeated contacts do the trick. Always follow up with prospective customers, and of course, follow up with your referral sources.

The best business networking groups operate as exchanges of business information, ideas, and support. The most important skill for effective business networking is listening; focusing on how you can help the person you are listening to rather than on how he or she can help you is the first step to establishing a mutually beneficial relationship.

 

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