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Effective business networking is the linking together of individuals who, through trust and
relationship building, become salespersons for one another.
The key to business networking is the establishment of a mutually beneficial relationship, and that's a rare
event at the standard shake-hands-and-exchange-your-business-card events that are touted as business networking "opportunities".
Consistent follow-up is the key to successful marketing. Repeated contacts do the trick. Always follow up with
prospective customers, and of course, follow up with your referral sources.
The best business networking groups operate as exchanges of business information, ideas, and support. The most
important skill for effective business networking is listening; focusing on how you can help the person you
are listening to rather than on how he or she can help you is the first step to establishing a mutually beneficial relationship.
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